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RAL COLOURS is "BRAND OF THE CENTURY" 2025

The new edition of the "Brands of the Century" honours over 150 brands that occupy the top position in their respective product category.

RAL COLOURS was once again honoured in the "Colour Standard" category.

The award-winning brands stand for consistency, innovation and sustainability. In addition to icons of the German economy, young companies, the "Future Brands of the Century", are also honoured.

The accompanying book presents the brands under the central theme of "Transformation".

RAL COLOURS: the colour standard

RAL colours are represented in all areas of life. With over 2,500 firmly defined colour standards, the RAL COLOURS brand has been providing colour templates for architecture, design, trade and industry for 100 years.

The standardisation of colour tones and clear colour designations enables uniform and reliable colour representation and clear colour communication worldwide. RAL COLOURS adapts to current conditions and requirements. One example is the introduction of the first high-gloss water-based colour fan - an important step towards environmental compatibility.

The "Brands of the Century"

The "Brands of the Century" are published by Studio ZX, the brand studio of the ZEIT publishing group. The publisher is Dr Florian Langenscheidt. "Brands of the Century" is a project of the media brand "Deutsche Standards".

Iliane Weiss, Managing Director of Studio ZX, emphasises: "The 'Brands of the Century' are a symbol of entrepreneurial vision, sustainable values and the will to change. They recognise companies that are not only successful, but also have the courage to set new standards. With the 'Future Brands of the Century', we put brands in the spotlight that offer orientation in a changing world through innovation and clear values. Our diverse formats give these success stories the stage they deserve."

RAL COLOURS in the brand podcast

As part of the "Brand of the Century" award, RAL COLOURS was a guest on the "Marken des Jahrhunderts" (Brands of the Century) podcast.

In the podcast episode "Wie bleibt man 100 Jahre ein Early Mover?” (How do you remain an early mover for 100 years?), Markus Frentrop, Head of RAL COLOURS, talks to presenter Raphael Gielgen, trend scout at Vitra, about the brand RAL COLOURS.

Listen to the episode now! (The podcast episode is in German)

RAL COLOURS is "BRAND OF THE CENTURY" 2022

RAL COLOURS has already been awarded Brand of the Century 2022.