RAL COLOURS honoured as Brand of the Century 2025
RAL COLOURS has once again been awarded "Brand of the Century" in the "Colour Standard" category. The new edition of the "Brands of the Century" honours over 150 brands that are leaders in their respective product categories and stand for consistency, innovation and sustainability. The central theme of this year's edition is "Transformation".
The "Brands of the Century" are published by Studio ZX, the Brand Studio of the ZEIT publishing group. The publisher is Dr Florian Langenscheidt. "Brands of the Century" is a project of the media brand "German Standards". This prestigious award is presented every three years.
Markus Frentrop, Head of RAL COLOURS, emphasises: “The renewed award as 'Brand of the Century' fills us with pride and great gratitude. Especially considering that RAL celebrates its 100th anniversary in 2025, this award is a special honour. Colours are emotion, they shape our world. For 100 years, RAL COLOURS has been synonymous with reliability, responsibility and inspiration – values that drive us and enrich our customers worldwide. And, at RAL COLOURS, we are doing everything we can to continue setting standards in the future."
It is impossible to imagine architecture, design, trade and industry without RAL COLOURS. With a portfolio of over 2,500 precisely defined colour standards, the brand ensures clear and reliable colour communication worldwide. The standardisation and clear colour designation ensure consistent and reliable colour representation and communication about colour.
The brand adapts to current conditions and needs. One example is the introduction of the first high-gloss water based colour fan and the subsequent conversion of other products to the innovative paint technology – an important step towards environmental compatibility.
On the occasion of the award, RAL COLOURS was a guest on the "Marken des Jahrhunderts" (Brands of the Century) podcast. In the episode "Wie bleibt man 100 Jahre ein Early Mover?” (How do you remain an early mover for 100 years?), Markus Frentrop, Head of RAL COLOURS, talks to presenter Raphael Gielgen, Trend Scout at Vitra, about the development and future of the brand.
Iliane Weiss, Managing Director of Studio ZX, emphasises: "The 'Brands of the Century' are a symbol of entrepreneurial vision, sustainable values and the will to change. They recognise companies that are not only successful but also have the courage to set new standards. With the 'Future Brands of the Century', we put brands in the spotlight that offer orientation in a changing world through innovation and clear values. Our diverse formats give these success stories the stage they deserve."
Further information and the podcast to listen to can be found at: https://www.ral-farben.de/en/ral-farben-brands-of-the-century
About RAL COLOURS
RAL is the applied language of colours. With the RAL CLASSIC and RAL EFFECT colour collections and the RAL DESIGN SYSTEM plus, RAL offers professional colour users a diverse selection of precise colour templates. The RAL colour palette comprises a total of 2,540 shades. With colour fans, plastic standards and software products as well as colour design and trend books, RAL products offer the ideal product for every design purpose. At the same time, it is the common goal of RAL and its partners to develop principles for sustainable design and impulses for the colour language of the future.
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