German Design Award for top class communication design
Like every year since 2016, RAL FARBEN is once again among the prize-winners of the well-known German Design Awards in 2022. The RAL FARBEN website and web shop, which had been given a complete relaunch, were awarded a prize in the “Excellent Communications Design” category. After exclusively physical products were honoured in previous years, the jury composed of high calibre international figures also awarded prizes to digital products from RAL FARBEN for the first time on the occasion of the ten-year anniversary of the award.
The German Design Award sets international standards regarding the most innovative design developments and competitiveness on the global market. It gives awards exclusively to projects which are trailblazers in the German and international design landscape. In 2022 the prize-giving comes under the slogan “How designers think”: awards are given to excellent services which confront the challenges of our time and think of ways to move design forward. Anyone who wins here belongs to the best and makes their success not only visible, but also opens up networks, coverage, internationality and therefore even greater market opportunities.
The prize-winners also include RAL FARBEN again, for the fifth time in a row; this time with its newly designed website and web shop. The decision to relaunch both platforms was already made one and a half years ago and therefore coincided almost exactly with the start of the pandemic. This is why we are delighted that the time since then could be used so creatively to specifically express the wish for RAL FARBEN to be positioned as a major player during the continuous process of digitalisation.
The guiding principle of the new website envisaged comprehensive and modern interaction with professional designers. The fact that this plan was actually able to be implemented successfully is proved by the verdict of the German Design Award jury. It praises the design of the user interface, which in our eyes gives a fresh look to the RAL FARBEN brand content of “Innovation & Reliability. Worldwide”. Visitors are offered both emotional information as well as straightforward shopping. The targeted design of the online shop and the website additionally offers the perfect customer journey regarding the design tools of RAL FARBEN.
About RAL FARBEN
RAL is the applied language of colour and is used worldwide. With the RAL CLASSIC and RAL EFFECT colour collections as well as the RAL DESIGN SYSTEM plus, RAL offers users of colour a wide range of precise colour samples. The range of RAL colours includes a total of 2,530 shades. RAL FARBEN products range from colour guides via plastic standards and digital solutions to colour design and trend booklets. More information is available at www.ral-farben.de
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